Benefits and drawbacks

Benefits and drawbacks of a research panel The main advantages are: The initial recruitment effort is amortized over time, as there is a new “wave” of studies. The standing panels are considered a socially responsible technology research because they reduce the need for surveys “massive” to society at large each time you need to obtain quantitative information of a particular group of people. The information obtained with a very objective panel. If the panel size is adequate (number of panelists enough considering the size of the universe or target market to be analyzed), the conclusions drawn from studies carried out against therein, are representative findings. That is, statistically extrapolated to the whole universe or target market.In this regard it is important to note that any conclusion drawn from a representative market survey should be accompanied by statistical error or representation linked to the design of the study. Regular information coming from the same group of people you provide the best estimate of trends and changes in the market. The main drawback is that it provides information on qualitative aspects. For example, a consumer panel can provide the yearly consumption of yogurt per person, per family …, with details of container size, type of yogurt … but never show the reason why the buyer is changing its taste from one container to another, from one flavor to another …